When it comes to driving traffic to your blog, social media is key—even with excellent SEO, minimal traffic comes from Google. But not all social media sites are created equal. Right now, for most blogs, Pinterest is king.
4 Tips for Getting More Traffic from Pinterest
But you cannot simply pin your posts and expect to get great results. In order to get lots of traffic, you need to make sure you cover the basics. Below are 4 tips for getting more traffic from Pinterest.
Tease in the Description
While users can change descriptions as they pin, the truth is that most do not. This means that the original description is the one that is going to reach the most people. And that means that you have a lot of power here.
In addition to a description that captures the essence of the post while also remaining brief, you really need to get a tease in there. You want the reader to feel compelled to click again and go to your site. Think of this as a call to action, giving the reader a reason to continue.
Use a Recipe Plugin
This one only applies to food bloggers, but it is a big one. Have you noticed recently that some pins will have the ingredients needed for a recipe listed in the preview? This is thanks to the use of a recipe plug in. These lists help readers decide if a recipe is for them without clicking through, and many Pinterest users no longer consider pins for recipes without the ingredients listed.
Go for Great Graphics
Pinterest is all about the visuals. If your visuals aren’t eye catching and attractive, you aren’t going to get any clicks. If you aren’t the best at design, check out some free websites that make using graphics a breeze. And if even that is too challenging, consider outsourcing this aspect to get the best results.
Be Careful with Hashtags
Can’t live with them; can’t live without them: this phrase is used for many things, and it applies to hashtags as well. Social media is all about the hashtags, but if you use them wrong or use too many, you can do more harm than good. Carefully select only a few hashtags for each post.