How to Promote Your Content

When it comes to blogging, the goal is to consistently grow your readership. And this means you need to be focused on promoting your content. If you are just getting started, this can be daunting, but with the right approach, the process will go smoothly. Below are some ways you can promote your content.

How to Improve Your Email Open Rate

How to Promote Your Content

Use Your Email List

You will not want to do this with every post, but when you create something you are especially proud of or believe your audience will find extra interesting, share it with your email list. This is great for longer, authoritative pieces as these feel inherently special.

Create a Contest

People love contests and giveaways, so if you create one, it will drive traffic to your blog. To increase the promotion of your content, ask that your readers share it in order to be entered into the giveaway. The goal is to get your content out there as much as possible.

Never Neglect Social Media

All social media platforms matter, even the more obscure ones. If you do not have time to update them individually, use a scheduling app whenever possible. For many, social media is the only way to reach them, so stay active.

Collaborate with Other Bloggers

When you guest post with other bloggers, it drives traffic to your blog, and vice versa. While it isn’t likely that you will double your audience, in theory, it is possible. No matter the end result, you will get increased exposure while developing professional ties, which are priceless.

Make Yourself an Authority Figure

While writing posts takes up a lot of your time, if you want to be an authority figure in your niche, you need to also pitch posts and write for other blogs and outlets. This promotes your content because it establishes you as someone to trust, and your profiles on other sites will link back to your blog.

Do you have a specific method for promoting your content that always gets results? Share it with us in the comments below.

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