How Can I Track the Success of My Campaign?

How Can I Track the Success of My Campaign?

Whenever you launch a marketing campaign, you do so with the hopes that it will go well. And what this means varies from campaign to campaign, based on your goals. However, you do not want to wait until the campaign is over to determine its effectiveness; you need to be able to measure its successes—and potentially, failures—along the way. How … [Read More...]

Influencer Marketing Trends for 2018

Influencer Marketing Trends for 2018

Wondering about marketing trends? Influencer marketing has been big for several years, and there are no signs of interest in it dying down. In fact, it has only become more effective as more people engage on social media and we learn more about best practices. And this means that if you haven’t tried influencer marketing yet, 2018 is the year you … [Read More...]

What Is the Best Platform for Reaching my Customers?

Understanding Newsletter Subscribers, Open Rate, and Bounce Rate

Are you trying to understand newsletter subscribers, open rate, and bounce rate? While it may seem to be a bit old-fashioned, your newsletter is still a major marketing tool in your toolbox. If you have one, you need to utilize it. If you don’t have one, you need to make one. Not only can it help you reach your audience, but newsletters provide … [Read More...]

How Long Should You Contract Your Influencers

How Long Should You Contract Your Influencers

How long should you contract your influencers? When it comes to contracting influencers, there are a lot of questions you have to ask yourself. One important question is how long you should contract them for. Depending on your goals, this might be a quick and simple one-time gig, one that will extend over a few weeks, or even one that will run a … [Read More...]

Have Actionable Goals for Influencer Campaigns

Have Actionable Goals for Influencer Campaigns

Do you know why actionable goals are so important? When relationships break down, whether they are personal or professional, a lack of communication is often at the heart of the problem. This is certainly true when it comes to influencer campaigns. Because these campaigns tend to be done almost entirely online, often never speaking in person, it is … [Read More...]