Numbers Aren’t Everything: Why You Should Look at Influencer Content

Numbers Aren’t Everything: Why You Should Look at Influencer Content

Are you wondering why to look at influencer content? When seeking out an influencer to work with, it is tempting to base your decision on the numbers—primarily their number of followers on various social media platforms. However, this is only part of the picture, and if you are going to get good results, you need to look at the picture as a … [Read More...]

How Can I Track the Success of My Campaign?

How to Pick the Right Social Media Influencer for Your Brand

Wondering how to pick the right social media influencer? There is a lot of buzz around influencer marketing and the impact it can make on your target audience. This might make you want to jump right into influencer marketing, but we caution you to take some time to really research and plan the process. Once you feel confident about starting a … [Read More...]

What Is the Best Platform for Reaching my Customers?

Tips for Working with Bloggers

Looking for tips for working with bloggers? Over the past few weeks, we have looked at various aspects of working with influencers. However, the manner in which you approach these partnerships can vary based on the type of platform your influencer uses to reach their audience. Today, we are going to look specifically at bloggers. Tips for … [Read More...]

What to Consider Before Scheduling a Twitter Party

What to Consider Before Scheduling a Twitter Party

What should you consider before scheduling a Twitter party? When you run an online business, you have to rethink the way you approach interacting with your audience. With some items, you just adapt them to the online world, while others have to be eliminated completely. For example, you cannot have a product launch or other party. Or can … [Read More...]

January Influencer Spotlight: Brett Martin at This Mama Loves

Each month, The Brand Connection will spotlight one of our influencers. The Brand Connection is a boutique social media marketing agency and are the experts in social influencer activation programs. We create unique, authentic and engaging user-generated content, supporting your brand, that people love and share across multiple social media … [Read More...]