January Influencer Spotlight: Brett Martin at This Mama Loves

Each month, The Brand Connection will spotlight one of our influencers. The Brand Connection is a boutique social media marketing agency and are the experts in social influencer activation programs. We create unique, authentic and engaging user-generated content, supporting your brand, that people love and share across multiple social media … [Read More...]

How to Work with Influencers to Launch a New Product

How to Work with Influencers to Launch a New Product

Are you wondering how to work with influencers to launch a new product? Chances are you already understand why working with influencers is an effective marketing strategy. You know that their audience relates to them personally and that they take their recommendations to be on the same level as those from friends and family. But knowing that you … [Read More...]

How to Plan a Successful Product Rollout

How to Plan a Successful Product Rollout

Creating a new product is a daunting task, but even once it is ready to go, your work is not done. Now it is time to plan a successful product rollout. Maybe you have done this before, or perhaps it is your first time. No matter what, chances are you have a few things to learn. To assist you in achieving maximum success with your product, let’s … [Read More...]

twitter party celebrating national handwriting day

Join the #ThatsMyPoint Twitter Party on Tuesday, January 16th at 8PM ET

Writing. Drawing. Painting. They all have one thing in common — they tell stories. Stories that can intrigue, amaze, and inspire. And for the past 52 years, Pentel, whether directly or indirectly, has helped shape these stories through pens, pencils, pastels, and your creativity. Join the #ThatsMyPoint Twitter Party on Tuesday, January 16th at … [Read More...]

Developing a Mutually Beneficial Relationship with Your Influencer

Planning Your Social Media Presence

Have you thought about planning your social media presence? Whether you are creating a social media marketing plan for the first time or looking to modify your current plan, the process can feel incredibly daunting. Unless you specialize in social media marketing, some guidance will be needed. However, we are happy to provide it. Below is our … [Read More...]