How to grow your brand with influencers

How to Grow Your Brand with Influencers

Wondering how to grow your brand? While advertising is not exactly a thing of the past, newer methods of reaching audiences are gaining in popularity, and quickly proving to be more effective. Right now, the biggest trend is relying on the use of influencers to reach new customers, clients, readers, and more. More than a celebrity endorsement, … [Read More...]

A Brand’s Guide to Creating a Media Kit

A Brand’s Guide to Creating a Media Kit

Are you wondering about creating a media kit? A lot goes into making your brand successful, and as the years go by, the items you need will change. However, there is one item that has remained constant when it comes to effective marketing for your brand: a quality media kit. While creating one can feel stressful, we have the tips you need to make … [Read More...]

What is An Ambassador Program?

What is An Ambassador Program?

There's been a lot of talk lately on social media about ambassador programs. And, there are a lot of people asking just what is an ambassador program. I've been blogging for nine years, and I have seen a lot of different people talking about this topic. It seems like just about everyone has a different definition. Here are a few things to consider … [Read More...]

Ways to Support Your Influencer on the Campaign

How to Respond to Negative Comments on Your Blog

Wondering how to respond to negative comments? If you are online, you are going to deal with negativity. Just read the comments section of any newspaper article and you will see just have prevalent this negative attitude can be. Luckily for most bloggers, the negativity tends to stay with news websites, but even if you don’t court drama, eventually … [Read More...]

How to Set Clear Expectations for Your Influencers

How to Set Clear Expectations for Your Influencers

Wondering how to set clear expectations for your influencers? In any arrangement, whether business or social, mismatched expectation signal nothing good. This is especially true when working with influencers. Why does this matter so much with influencers? How to Set Clear Expectations for Your Influencers While some influencers you will want … [Read More...]