Ways to Maximize Your Social Media Efforts

Are you wondering how to maximize your social media efforts? For businesses small and large, social media is key to marketing efforts. And if you are a small business, it is even more important. For many people, social media is how they discover all the cool local and indie businesses they love. So if you aren’t already, you to make the most of your social media presence.

Ways to Maximize Your Social Media Efforts

Ways to Maximize Your Social Media Efforts

But as a small business, chances are you are already stretched pretty thin. Rather than add more to your plate, you need to discover ways you can maximize your social media efforts. How can you do this? Let us show you.

Head into it with a Marketing Strategy

If you are not a trained marketer, the idea of a marketing strategy might seem pretty abstract. To help, let us make it a bit more concrete.

Begin by determining how much time per day you can devote to your social media accounts. It doesn’t need to be the same every day, but you will want to devote at least some time to it each day.

Contact a designer to help you with the design elements of your social media pages if you are not confident in your own abilities. Focus on branding, balance, and a sleek, modern aesthetic.

Create an editorial calendar that outlines the topics you will be covering across your platforms. This will help you avoid repetition while also keeping everything connected so it makes sense.

Plan your call to action for each item you intend to post. This should drum up comments from your readers.

Keep Up with It

Every day, you need to be working with your social media accounts. Sometimes that might just be thirty minutes, and sometimes that might be hours. However, you need to be on there daily. Below are the things you should work on to make sure you are keeping up with your accounts.

Take time each day to respond to comments. Readers need to feel acknowledged, and this helps to develop report with your base.

Keep an eye on your analytics. This will show you which posts get the best results, helping you narrow down what you are doing right and what you are doing wrong.
Save time with scheduling apps. You write the posts, program when the post them, and they post for you.

Take time to brainstorm things like new topics, graphics, and more. You might not feel the creative spirit every day, but always try.

Use your accounts like a regular user. Like pages, comment on posts, and do what you would normally do when using social media personally, but from your business persona.

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