Marketing tends come and go with the times and marketers are always trying to predict the future for the brands that they work with. Their goal is to catapult their client to the front line of their competitors and make them *the* top name in the industry.

What is content marketing

What is Content Marketing

Content marketing was named one of the top ten trends driving the future of marketing by Forbes. User generated content – specifically mobile friendly visual content will continue to be a front runner in the marketing trends for 2015.

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers (Wikipedia). The focus on content creation is relevant content that drives profitable customer action (sales).

The important word in this definition is the word “valuable.” Traditionally, consumers avoid blatant advertising pitches. In digital marketing, consumers have become so accustomed to ads in the sidebar of websites that many tune them out. In television marketing, the break for advertising is when people get up to grab a snack or use the bathroom.

The goal of content marketing is to provide content that consumers WANT to see. It needs to provide some value to the consumer so that it in turn drives a sale that benefits your client. When working with bloggers, it comes down to having them create content that your customers will find valuable and useful. Here are just a few examples.

  • Recipes
  • Do it yourself projects
  • Printables referencing your product
  • Videos that solve a problem
  • A post with tips to use your product more efficiently
  • Craft projects
  • How to posts

The key is to find out what your target market is looking for or what problems they’re having. Then you need to create content that provides this information or solves this problem.  It’s our responsibility to create content that our customers want to engage with. Test out a variety of possibilities with your audience. What works for one may not work for another.

How do you use content marketing?

What is content marketing?

Share This Post!

July 30, 2015

What is Content Marketing

Leave a Reply

Your email address will not be published.

  1. Danielle K

    July 31st, 2015 at 9:29 am

    This is full of great info. We try to do recipe and craft content on our blog and it definitely brings in the most visitors and views.

  2. susan

    July 31st, 2015 at 11:47 am

    This is great advice, content is key! I have to get more into the recipes on my site, I am also looking forward to adding some do-it-yourself projects they should be some great content.

  3. Amber Edwards

    July 31st, 2015 at 12:09 pm

    I much prefer content marketing. If I see an AD, I just ignore it. But if I see how a product can be USED, or how it can be helpful then I’m much more apt to buy it. Like an ingredient in a recipe or an item in a craft project. Makes me more likely to use said item than just seeing an ad online.

  4. Jeannette

    July 31st, 2015 at 2:32 pm

    I’m totally with you on the importance of this! I hate reading posts that are just a sales pitch and I hate writing them as well. I’m much more likely to notice something that actually interests me.

  5. Melissa Pezza

    July 31st, 2015 at 4:56 pm

    This is all kinds of great! My most successful posts are always things like these. It’s important to know what your audience wants.