If you enjoy crafting, you have probably wondered if you could sell your creations to make a few extra bucks each month, or even to support yourself. The good news is that you absolutely can sell your hand-made creations; however, marking and selling them will require a bit of an effort on your part. Start with these ideas to learn how to market and sell your crafts.
In order to sell anything, including crafts, you have to develop a strategy. You need to know the competition, who your potential buyers are, and how to reach your target audience. This might sound intimidating, but do not worry; once you get started, you will find that it is actually pretty simple.
In the vast majority of cases, there will already be other crafters out there selling the same type of item you want to sell. This is not a problem in and of itself; you do not need to corner the market in order to get your share of it. But to get the piece of the market you desire, you need to understand what the competition is doing. You will want to mimic what they are doing right, avoid what they are doing wrong, and figure out what you can do differently to make yourself and your product stand out. Also, use their prices as a guide to pricing yourself competitively, at least until you have an established base.
I remember learning about audience in my English class in middle school. As we were preparing to write a persuasive letter, the teacher asked us who our target audience was. Multiple students shouted out, “Everybody.” The teacher informed us that the answer is never everybody.
If you are making funky, patchwork throw pillows, you know that your potential buyers—or audience—will not be people with a sleek, modern home design. Your audience will enjoy shabby-chic or bohemian design. In order to target that audience, you will need to use specific language and images in your listings.
Some platforms are pretty universal in terms of accessing your audience. Etsy, for example, allows you to list your crafts and reaches users of all ages and interests. Other platforms are more specific. Craft fairs tend to attract smaller segments of the population, and specialized online marketplaces can help you target people looking for the exact type of craft you make.
Keep these three things in mind and you should be able to start making money from your crafts in no time.
Have you ever tried selling the crafts you make?