It wasn’t all that long ago that advertising a business or brand was a very personal action. You had to be close to and interact with your target audience. During that time, there was no marketing element more important than your salespeople were; if they had the personality to win over buyers, you were as good as gold.
Then mass media came along, and marketing became less personalized. The big marketing tool became commercials—completely impersonal and targeting the largest possible segment of the population. And that remained the norm for many years until social media came along.
In terms of human interfacing, the online world tends to get a bad rap. Many people decry how it has isolated us from each other and cut down on human-to-human interaction. But that isn’t exactly true. In the marketing world, it has actually taken us back to the roots of the field, putting businesses into direct contact with their customers and potential customers. Social media marketing allows businesses and brands to target specific segments of the population, delivering their message only to those who will be most receptive to it—similar to the way that salespeople do.
Social media marketing also makes your business or brand feel more real to your customer base. You can share posts, images, and memes, just like their friends do, developing a brand personality. Customers will start to feel closer to you as a company, putting more trust in you and your products. They can even interact with you directly, commenting on your posts and giving you immediate feedback.
Curious about how you can get your brand’s online presence going? Know that this is not a job everyone can do; just do a Google search about brands making social media blunders and you will see why. Now that you know why brands should have a presence on social media, contact us to help you reach the buyers you need Info@TheBrandConnection.com