Do you understand the importance of video marketing and what that means for your brand or your blog? Video marketing is one of the fastest growing trends of 2015. According to ComScore, over 45% of internet users view at least one video online a month. The average internet user watches over 30 videos a month. That’s millions of users who could potentially be watching a video about your brand.
While some internet viewers are watching their favorite pop star or cute kittens playing, some them are looking for information that solves a problem or that helps them do something better. Many consumers also find videos to be helpful when making decisions about where to shop and what to buy. Consider the impact of a quick fashion video showing off this season’s style on the runway rather than just a photo of the clothes on a model.
When people watch videos, they are looking for the solution to a problem. Your brand needs to be poised to offer that solution in a series of helpful videos. When you post a video, remember to not only post it to YouTube where people traditionally go to find videos but also to your blog or the product page on your website.
Another reason to begin using video marketing is that the recall rate is higher than with other forms of advertising. Consumers are more likely to remember your brand name when they watch a video compared to the same message in a blog post or magazine ad. ComScore also reports that the amount of time a consumer stays on your site is higher when they watch a video than when they don’t.
The bottom line is that video marketing increases time on site, engagement, click-through rates and sales. If you aren’t taking advantage of this marketing trend, you need to.