You may have heard the words growth hacking a few times and wondered what it was. It seems like there is always a new buzz word when you work online. Growth hacking is a term that’s been around for a few years but is starting to be seen more and more frequently.
Growth hacking refers to the measurable and consistent growth of a particular metric. Put in English, a growth hacker is a person who has found a way to grow quickly and consistently a startup or relatively new business by using a combination of marketing techniques and analytic or engineering methods.
What makes this different and unique? A growth hacker is a person that can take proven marketing techniques and analytical thinking and create a “hack” to cause explosive growth. They’ve discovered a measurable and consistent way to grow that can be applied to and duplicated in different situations.
What’s the trick? Growth hacking is a starting point. It’s the first step that leads to massive growth. It’s not intended to be a process that will continue to work for an extended period. It’s that first step that launches a new product or a new site to success. Change and growth are needed to keep that momentum going.
The “hack” you’ve discovered that catapulted your site from a relative unknown to rockstar status overnight gave you the initial growth you needed. However, you will need to continue to grow and change and adjust to market and technology changes in order to sustain it.
The primary difference between traditional growth and growth hacking is the speed of growth of a relative unknown while not using traditional marketing methods alone. It’s the “secret sauce” that everyone wants to figure out for their product.
Have you discovered yours?