Whether you are a fellow blogger or a company looking to work in some extra promotion, developing a quality, long-term relationship with a blogger can be incredibly beneficial to you. Of course, building that relationship will take some work on your part. Learning how to build a long term relationship with a blogger is the first step to lasting contact.

How to Build a Long Term Relationship with a Blogger

 

How to Build a Long Term Relationship with a Blogger

Here are some things you can do to help build and maintain that relationship.

Express a Genuine Interest

The work bloggers do is very personal; when you are fake, they feel it. Even if you are looking to start this relationship to get something out of it, you need to be genuine and enthusiastic to elicit the response you want. Take your time getting to know the blogger by reading their posts and interacting with them before you jump right in and make your proposal.

Give Something in Return

When you make that proposal, make sure it isn’t one-sided; you need to offer something in return. As a business, this could be free samples or agreeing to give them the chance to review a big product before others. If you are a fellow blogger, it could mean linking to them, giving them the chance to make a guest post, or even collaborating with you on a series.

Do Not Neglect the Relationship

This relationship is just like any other—if you put it on a shelf and let it sit, it is going to whither away. Make sure that you come back to the blog on a regular basis and continue to make comments. If you are working on a series, propose another be done in the future. Make sure you always keep them linked in your blogroll and mention them from time to time in posts. These gestures are small, but they mean a lot when it comes to sustaining this relationship.

Learning how to build a long term relationship with a blogger is the first step to lasting contact.

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September 1, 2015

How to Build a Long Term Relationship with a Blogger

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