There are a lot of buzzwords in the world of internet marketing. Lately, I’ve been scratching my head over the words “native advertising” and wondering what that was.  Understanding native advertising wasn’t as hard as I thought it would be.

Understanding native advertising

Understanding Native Advertising

We all know what advertising is. Using television as an example, in the middle of the Western movie we’re watching, there is a pause for a commercial for potato chips. We know it’s a commercial. It’s in a different time than the movie we were watching, and it doesn’t look anything like our Western. But, what if it did?

The official definition of native advertising is:

 “Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.”

What that means is that the advertisement looks just like the content that it’s displayed near. Have you ever been surfing Pinterest and next to the pins you searched for is a pin marked *Promoted Pin?* That’s a form of native advertising. The promote pin, or advertisement, has been designed to look exactly like the other pins that are not promoted.

You may see the same type of native advertising on Twitter where the tweets are marked “Promoted Tweets.” Some ad networks create advertisements spaced betweens a blog’s blog posts. They look just like the blog post before and after it but are marked “promoted by.”

One of the benefits of native advertising is that it doesn’t look like advertising. The first time I saw one, I had no idea it was an ad until it was pointed out to me. As a nation, we’ve grown so used to advertising that we often tune it out.

Native advertising is advertising that doesn’t appear to be advertising. For that reason, we as consumers are noticing it more often.

Do you see native advertising differently?

Understanding native advertising

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September 3, 2015

Understanding Native Advertising

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