Have you tried using trending topics to promote your brand? Are you doing it correctly? Using trending topics to promote your brand or blog can be a great way to get more exposure when done correctly. Far too many people fail to take advantage of this marketing technique.
Most social media sites offer information about topics that are currently trending. On Facebook, it’s to the right of your Facebook feed and is labeled “Trending.” On Twitter, it’s to the left of your stream and labeled “Trends.” On Pinterest, you can find it under “Popular” in the drop down box next to your search bar.
Once you know the trending topics, you have a better idea of where to focus your promotion. If you have existing content or products on your website or blog, it’s simply a matter of promoting them on social media, being sure to include the trending topic name in your social share. It’s vital to be sure that you are indeed sharing content that fits the trending topic. Don’t try to trick your readers or followers into clicking a link that has nothing to do with the subject that’s trending.
If you don’t have content that fits a trending topic, now is the time to create it if it fits your brand. Don’t jump on every trending topic and mistakenly think you need to post about it. If your genre is gardening, posting about the latest celebrity scandal is probably not a great fit unless you can somehow tie it back to a theme you typically write.
Another way of using trending topics to promote your brand is to share content related to the subject on your social media sites. Trending topics are often popular topics for people to engage with. There is just one caution to keep in mind when you do this. Be sure that the trending topic isn’t too controversial. If it is, you risk alienating some of your readers or customers.
Are you using trending topics to promote your brand?