In the current age of marketing, social media is a tool that cannot be ignored. Brands that do not make the most of their social media presence are giving up the ability to reach their audience instantly, frequently, and at minimal cost. However, there are so many social media platforms, with new options emerging all the time, that it can get confusing.
The best practices for Facebook, for example, do not apply to Twitter, and so on. So, for today, we will be looking at the best practices for Instagram for brands.
Instagram is an excellent platform for conducting research without needing to invest any money in the process. Trending hashtags, accounts with large amounts of followers, and the photo content users share tells you a lot about your target audience. And when you spot a trend, ask yourself if it fits with your brand’s narrative. If it does, embrace it.
A big mistake that brands make is assuming that their audience just wants to consume their output, enjoying looking at their pictures and not wanting anything more. Instagram is not a museum; followers are not looking to gaze simply at the photos. Take the time to respond to followers, follow them back, and just generally acknowledge them.
Hashtags allow users that might not know about your brand find the content you publish. You should make sure that when a popular hashtag applies, you use it. You can also create your hashtag to promote a sale or contest that followers can use on their pages, bringing more viewers to you. But keep in mind that hashtags can go very wrong. Make sure you fully understand what a hashtag means before you use it and read up on basic hashtag etiquette