An infographic is a visual image such as a chart, graph or diagram that is used to represent data or information. An infographic that is well put together and distributed properly can be worth its weight in gold. A poorly executed infographic is a waste of time and resources.
Tips for Using Infographics
Infographics used to be a hot commodity. Since they’ve become more common, they aren’t as valuable but can still help draw traffic and attention to your site. The key to getting good results with an infographic is to keep these tips for using infographics in mind:
- Invest in the best possible design. To make your infographic stand out, it needs to be more visually appealing than all the other infographics out there.
- Know your audience and their needs. Be sure that you’re capturing the data that your target audience is looking for. Make sure that it’s relevant to them.
- Don’t get too complicated. One of the reasons infographics are so popular is that they are an easy way to share information. Keep the design and information simple and specific to your audience.
- Focus on one topic. It is far better to make a few different infographics than to try to cram too much information in one infographic. Decide what your point is and then make it.
- Make your headline pop. While the graphics may be the best first your reader notices, the headline is next. Be sure your headline is catchy.
- Eye catching graphics. Be certain that the ratio of words to graphics leans more toward the graphics than the text. You want your images to stand out. That’s what makes an infographic visually appealing.
- Share with the right audience. Before you pitch your infographic, make sure that you are sharing it with the right audience. No one likes to be pitched an idea that has nothing to do with their focus. Be specific and selective rather than a mass email to all 5000 people on your contact list.
- Keep size in mind. One of the benefits of an infographic is that they do well on Pinterest. You want them to be longer than they are wide without being so overwhelming that your reader loses interest.
- Know your data. Be certain to check all facts and figures you include on your infographic and remember to always cite your resources.
Now that you know these tips for using infographics, what else would you add?