When starting your business or blog, it is understandable to be tempted to do it all yourself. It keeps the costs low and it gives you plenty of control. But unless you have a lot of experience with the web and graphic design, the truth is that you are better off leaving these things to the professionals.
Yes, professional design can get quite costly. A web designer might charge several thousand for a blog template. However, there are many affordable designers out there, including those just starting out and those overseas. You can get professional logos, cards, and websites without breaking the bank.
But with so many free, DIY options out there, why should you consider paying for a professional design?
Imagine someone places a beautiful business card in your hand. The logo is perfectly featured and the font flows beautifully around it. The vital elements stand out while the minor elements take a back seat. Everything looks nice and in order.
Now imagine a poorly designed card where the various elements seem to be fighting each other in the clutter. Or one that seems organized enough, but also has that template feel that makes you feel as though it were quickly typed up with Microsoft Word.
The same applies to websites, especially those that are selling goods. We have all searched for a product online only to find it on a site that looked a little too outdated and amateurish. Did we buy the product? Nope, you never do, because something about that design just feels off and you cannot trust it with your money.
Another benefit to working with a professional designer is that they can help create a cohesive look that makes branding easier for you. Rather than using some random template on WordPress for the website and another unrelated template for your cards and another for your store, everything can be designed to complement each other and utilize your logo.
Finally, professional designers know what they are doing. While you can do it yourself without training, a professional designer understands how to pull together color, balance, fonts, flow, navigation, readability, and more in a way that is visually pleasing. Even with great tools at your fingertips, chances are you will struggle, and that struggle will impact your bottom line.