Hashtags, when used well, are a great way to get more people to take notice of your posts. When used badly, it can get pretty embarrassing. But since we aren’t born knowing how to use hashtags on social media, most of us have a bit of a learning curve to getting them right. Below are a few tips for using hashtags on social media to help you navigate this tricky aspect of social media.
Not all social media sites use hashtags. In some cases, the site itself does not utilize them in searches but the users still include them. In other cases, hashtags are also against the established culture. When in doubt, a quick Google search should help you understand the guidelines for using hashtags on different platforms. Below is a list of the main social media sites that use hashtags.
Most platforms limit the number of hashtags you can use. In some cases, this is as low as two; in others, you can use nine or more. But even if you can, that doesn’t mean you should. A post with too many different hashtags looks cluttered and unprofessional and is likely to be off-putting to your audience. 1-2 hashtags are plenty; anything more than that has been shown to lower engagement, not drive it.
Do not use something trendy just because it is trendy. Unless your business or content has a direct connection to the trend, it isn’t going to help you gain any followers. Select hashtags that relate directly to what you are sharing. Do not be afraid to create your own, either, as it can be a great way to measure your reach.
This is a pretty good rule in many areas of life, but especially with hashtags. One word hashtags are best; anything over three is unreadable. If your audience cannot read your hashtag, you have lost them.