Do you understand the importance of having a video channel for your blog? Blogging versus Vlogging: Both are great ways to get your ideas out there and win over followers. But is it vital to have both? In our opinion, yes.
Blogs on their own are fantastic, but words on a screen are hardly as interactive as a video. And that interaction is vital to keeping your audience interested, as well as bringing new readers/viewers into the fray. Below are just a few reasons why having a video channel for your blog is important.
When it comes to social media, visuals are key. A post with a photo will get shared more than one without a photo. A post with a video or a video on its own will get the most shares. This is especially true now that Facebook auto-plays videos as you scroll.
Even the most well-crafted prose will fail to communicate your personality in full. With video, followers can get to know you and connect with you—both of which are vital to making it as a blogger.
The best way to explain this is to think about food bloggers. You can explain each step with words, but it isn’t the same as seeing each step acted out. It is easy to miss something when reading; you stir the wrong way, you melt butter that should be softened, etc. Video removes much of the misunderstanding and makes it easier for followers to understand the smaller elements.
Search engines are more likely to put your post at the top of their results if it includes a video. This means that more people will stumble across your blog by accident, increasing the possibility of gaining regular readers