What is in a name? Quite a lot. This is true for people, books, articles, and—yes—your blog. But picking a name is not easy. In fact, many bloggers note picking a blog name as the hardest part of getting started. Consider these tips for picking a blog name if you’re feeling stuck.
But it doesn’t have to be difficult. Picking a good blog name is simple, as long as you keep a few tips in mind.
You want the theme of your blog to be clear in the blog title. If it isn’t, it will make it harder for you to connect with the audience, you are targeting. Now, this doesn’t mean you need to be too obvious. For example, if your blog features healthy recipes, calling it Healthy Recipes is pretty boring. However, the blog Green Kitchen Stories manages to work in the idea of healthy recipes without ever saying those words. [greenkitchenstories.com]
Are you looking to create a humorous blog? A serious blog? A light and sassy blog? The tone you are hoping to take should also be reflected in the title. With the example above, Green Kitchen Stories, you get a certain sense of whimsy just from reading the title. Another healthy eating blog, My New Roots, gives you the sense that this blog will likely have a strong tone as the blogger chronicles their transformation while The Picky Eater sounds like it will approach its content with plenty of humor.
If you tie your blog name to something very topical, it will quickly feel outdated. For example, a blogger in 2000 might have found it fun and quirky to make a blog called Dude, Where’s My Food? as a spoof on the movie Dude, Where’s My Car?. But now we are 16 years out, which means that the majority of school-aged children weren’t even born when the movie was released. You want your blog to be timeless because you want it to last.
If you want to make money off of your blog, you need to ensure that your branding is solid. You cannot craft a solid brand if there is another blog with the same name as yours—not to mention that it could result in legal action depending on the situation. A quick Google search should help you determine if the name is available.
But before you reserve the domain name, run it by others. Even if you hit all the points above, it could be that your blog name doesn’t work. It could be the sound or the flow, or maybe it makes people think of things you never thought about, but you don’t want your blog associated with. No matter what, feedback is key