Today, I’m sharing tips to get started on YouTube. When it comes to your business, social media is key to its success. The problem is that each platform has different rules, and it isn’t always easy to figure them out on your own. YouTube is probably one of the easiest platforms to get wrong. There are so many different ways you can slip up, but there are a few basic things you should do to help ensure your success. If you keep the following five tips in mind, you will be starting off on the right foot.
Like any social media platform, you want it to complement your primary presence—your website or blog. Everything should flow together and feel cohesive. With YouTube, you do this by making certain the voice and manner in which you present your content in your videos matches that of your main site and other social media platforms.
Other things to consider are design related. Your channel art and channel icon should connect with your headers and icons used elsewhere. Your about section should contain the same brief bio that your other profiles have, though wording it slightly different can help with Google searches. Finally, make sure the name of your channel is the same as or very similar to your blog or business.
YouTube is the perfect platform for videos, but you don’t want to just leave them there. Share them on your other social media pages and embed them into your blog or website. Try to get as much mileage out of them as possible, because if you aren’t looking to make your living from YouTube, you need to really make these videos work for you.
You need to have a handful of videos before you can do this, but playlists are a great way to bring in new followers. YouTubers specifically search for playlists to keep them occupied throughout the day and are more likely to save a playlist than an individual video.
Unless you are producing a TV show, you want to keep it concise. Not only do you want to make sure you aren’t going on and on without purpose, but you might want to consider editing out long pauses when you are thinking or searching for the right word. Treat your video like a song on the radio—nothing over 4 minutes.
YouTube is not a platform where just anything will work. You need to really work on quality, both in terms of what you present and how you present it. No, you do not need to have a team of writers and a studio, but holding the camera correctly, making sure it isn’t shaky, and paying attention to your background matter. As far as content, make it count, and do not just repeat what you already have on other platforms.
With these tips in mind, you should be off to an excellent start.