Do you know the benefits of using your blog for direct sales? Direct sales can be a very lucrative business to get into. Whether you are selling makeup, cookware, or handbags, if you approach it in the right manner, you stand to make quite a bit of money. Many men and women have been supporting their families with direct sales since direct sales have been a thing.
However, the traditional methods are not as effective as they once were. While in the 1960’s women would have been thrilled to gather for a Tupperwear party, it is a lot harder to get everyone gathered together today. And that has caused many in direct sales to seek out online opportunities.
One way to do this? Use your blog! There are quite a few benefits to using your blog for direct sales. Check out three of them below.
While you can show off your favorite products in person, doing it on your blog can bring more attention. In a 30-minute presentation, you might go over 5 or more products, which lessens the impact. But by focusing on one product in a blog post, you really get the chance to let the product shine.
In person, you pretty much talk about the product, pass it around, and maybe let people sample it. With your blog, you can do most anything you want. You can try it out yourself and take pictures, interview someone about their experience with it, create a video using it—really, there are endless possibilities.
How many people come to direct sales parties out of obligation? A lot. But when it comes to your blog, anyone reading your post is authentically interested. If your products tie into the theme of your blog, then you can figure that most readers who stop by will be enticed by the product, allowing you to reach more people and likely land more sales.