Are you thinking about writing an eBook? If you are a good writer, this can be an excellent way to make passive income: you write it once, and you make money over and over again. Well, that can be the result, if you take the right approach. With the wrong approach, things won’t go quite as you planned.

9 Things to Keep in Mind When Writing an eBook

9 Things to Keep in Mind When Writing an eBook

Below are 10 things you need to keep in mind throughout the process of writing your eBook.

Keep it Concise

When it comes to eBooks, most readers aren’t looking for anything novel length when we aren’t dealing with fiction. The goal of your eBook should be to cover everything that needs to be covered without adding any fluff. For most topics, this should come in at around 40-50,000 words.

But Not Too Concise

While word length can matter, what matters more is giving your topic adequate coverage. If 50,000 words simply will not do, it is better to go over than not give the reader what they need. However, if your eBook is rivaling some great American novels in page length, you should consider breaking them up into smaller, more focused books. Not only will this prevent your book from being overwhelming for your readers, it will help you earn more money.

Keep it Open for New Editions

This is a great way to keep the door open for earning more money later down the road. Rather than giving your book a definitive title, include the year published or the edition number in the title. Using years is a great way to get people to pick your book, assuming it is the most up-to-date, and you might get repeat readers as you update your books in later years.

Strive for Clarity

Show, don’t tell: It is a golden rule when writing fiction, but it is just as important with non-fiction. Don’t just tell readers what they need to do—show them. Use examples, include illustrations, give detailed steps and lists. You want your readers to walk away feeling like they know something new.

Always Tie it into the Larger Business

Unless your only goal is to write eBooks, you need to make sure that your books are driving traffic back towards your primary business. Mention the name of your company or blog and make sure the topic clearly relates. This way, your readers will stay with you, not just by a single book.

Know the Difference Between What Your Audience Needs and What Your Audience Wants

This is a big mistake many writers make. They know what their audience needs; they see this hole that needs to be filled, and once it is, their audience will be so much better off. The problem is that what people need and what people want aren’t always the same thing. When it comes to non-essentials like eBooks, people will spend money on the things they want, but skirt around the things they need.

Outline Before You Begin

Your eBook needs to be organized and cohesive. While you may know plenty about your topic, just jumping in and writing chapters can give the book a feel that is more like a blog and less like a book. People can read blogs for free, so you need to give them this new experience that they are paying for.

Work with an Editor

Keep in mind, this doesn’t need to be pricy for you. There are plenty of freelance editors who are happy to work at a reasonable rate to give you feedback and correct errors. You can choose from different levels of editing based on your needs and what you can afford.

Work with Someone Who Knows How to Format

eBook formatting can get confusing. Different platforms have different standards, and most of us have no experience with any of them. At least at first, hire someone to handle to formatting. You can always teach yourself once your first books are bringing in revenue.

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April 14, 2016

9 Things to Keep in Mind When Writing an eBook

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