Have you considered selecting the right ad network for your blog? If you are looking to monetize your blog, the easiest way to do so is to partner with an ad network. But getting started with working with one isn’t so easy. You need to make certain that you are choosing the right ad network for your blog, taking into account your needs and your audience’s wants.

Selecting the Right Ad Network for Your Blog

Selecting the Right Ad Network for Your Blog

To help you navigate this process, ask yourself the following questions.

Are you open to an exclusive contract?

If you are willing to work with just one ad network, this should be okay. However, if you like to write posts with promotional content, your contract may restrict you to creating these posts only for the products, services, and companies they promote.

How long do you want the contract to be?

Are you looking to test the waters, or do you want to jump into something more long-term? There are ad networks with contracts as short as one month while others demand that you sign on for anywhere from 6 months to 2 years.

Are you willing to accept their choice of ad placement?

Different ad networks will have different demands for their ad placement. If you do not want a large banner at the top of your page, you will need to choose an ad network that is willing to work with alternative placement.

Do you want to be able to opt out of specific advertisements?

Some ad networks will allow you to veto ads that are in conflict with your brand or message. Others demand that you host whatever they want to place on your site. You need to decide how sensitive your branding is to this before selecting an ad network.

Do you need a cost per impression, cost per action, or pay per click pay structure?

Each of these different pay structures means making your money from various actions. Cost per impression—also called CPM and usually paid by 1,000 impressions—refers to the amount of people who view the page where the ad is hosted. Cost per action (CPA) refers to the amount of people taking action based on the advertisement. Pay per click (PPC) refers to the amount of people who click on the ad, whether or not they make a purchase. CPM is easiest for you while CPA will earn you the most money per individual interaction; however, that doesn’t necessarily translate into earning more money.

While these aren’t the only concerns you should have, they are among the biggest. Select your ad network carefully to protect yourself and your brand.

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April 18, 2016

Selecting the Right Ad Network for Your Blog

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