Do you know how to build your Instagram followers? Are you trying to make the most of your social media profiles? Then you cannot ignore Instagram. But if you are struggling with building your Instagram followers, you are not alone. Sure, if you are Taylor Swift or a member of the Kardashian clan, it is pretty easy, but if you are reading this article, chances are slim that you are.

How to Build Your Instagram Followers

How to Build Your Instagram Followers

So is there anything you can do besides wait and hope? Absolutely. Read our tips below for how to build your Instagram followers.

First, Understand That This Transformation Doesn’t Happen Overnight

In all but the rarest of cases, gaining an Instagram following is a slow process. You have to find ways to get noticed, but in general, this isn’t something that happens en mass. Instead, you capture the attention of a few people at a time, hopefully gaining followers with each action. This means that you must play the long game.

Follow Those with Similar Target Audiences

Who do you want to have follow you? Once you know that, find the people they already follow. These people are doing something right, and the more you study them, the easier it will be to pick up on the common themes. Now, you should not try to copy these individuals, but you can—and should—use them as inspiration.

Think About Interests, Motivations, and Goals

Why? Because this is what your content must center on. Instagram, much like Pinterest, is about living an idealized life. To get people to follow you, you have to appeal to their interests, provide them with motivation, or help idealize their goals. Also much like Pinterest, you need to use your content or your captions to help them take the appropriate action.

Use Hashtags and Geotags (builds relevance, connects to community)

While the above points matter, they don’t help readers find you. That is why you must use hashtags and geotags. We all know what hashtags are by now, but you need to use them to help you join larger conversations. The more relevant you are to these larger conversations, the more followers you will bring in.

Geotags help you draw in the local crowd. It connects you to your community and helps you build relevance. Anytime you are out and about and care to share something your audience will find relevant, be certain to use your geotags.

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May 2, 2016

How to Build Your Instagram Followers

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