Do you know how to improve your email open rate? When it comes to your email open rate, there are a few things you can do to get your readers to open them for the first time, but the true key to improving your email open rate is getting your readers to open them time and time again. And that means that you need to ensure that everything is perfect, from the subject line to your closing. Below are a few tips to help you improve your email open rate.
In terms of encouraging your readers to open an email, nothing will do more than the perfect subject line. When looking at their email from a traditional view, this is the only thing they are going to see besides who sent it and when. Even when viewing it on a mobile device where the first so many characters are visible, the subject line is still what draws the eye. So what are some tips to help you craft the perfect subject line?
Use the name of the recipient. Nothing catches your reader’s attention like their own name. And while it is somewhat common, it is still rare enough that it works.
Get relevant information into the subject line. There is no gimmick to this; your readers will not want to read something they know nothing about, so make sure your relevant information is there right from the start.
Don’t be too buzzy or trendy. Yes, you want to be relevant, but if your subject line sounds like a title to a BuzzFeed article, your audience might feel pandered to.
Early morning emails tend to be archived instead of read; same for those late at night. The sleepier your audience is, the more likely they are to bypass your email completely. Right around lunch time is a good time to send it out.
Also consider the day you send it. If you have an event on Friday, give your audience about two-day’s notice. Give enough notice for any planning, but not so much that it is forgotten.
Your readers are not looking for small talk. While that can be a great way to show someone you care in real life and build your relationship, it isn’t suitable for email. Make sure that every part of your email has a purpose, and don’t drag things out, either. Short bursts underneath appropriate subheadings will get your more repeat readers than an essay.
Even if you do everything else right, if you bombard readers with daily emails, they will quit reading them. Once or twice a week is enough to get you noticed without risking becoming background noise. Quantity is not nearly as important as we think it is.