Most of us have heard amazing success stories from people who have made a living reselling on eBay. Inevitably, these success stories tempt us into trying it out for ourselves. So we search around the house, find some stuff we don’t use, and list it. And then, things inevitably go wrong.
This doesn’t mean selling on eBay cannot work, but it does mean that you should approach the process a little more prepared than simply snapping a few photos and throwing up a listing. Below are a few tips to help you make your next eBay selling venture more successful.
Not everything is meant to be sold on eBay. Yes, it has a reputation for being the place you can find anything and everything, but from the seller end of the transaction, it isn’t worth it to list every item. Make sure that any item you list meets the following criteria:
1. Easy to Ship: You don’t want to waste time, money, and even physical strength shipping an item.
2. Popular: The only way to guarantee you will get views is to sell something people want.
3. Unique or Rare: At the same time, you need to make sure that your listing is one of a handful, at most. If your listing is simply one of thousands, it will take too much to be noticed.
4. Online Marketable: Anything that cannot be appreciated without getting up close isn’t going to sell well online.
An eBay listing doesn’t need to be impressive prose. However, it does need to be easily readable, designed to answer questions before the reader has them, and keyword optimized so your potential buyers can find the listing. A poorly worded listing all but guarantees you will fail to make a sale. And don’t forget a keyword optimized title.
This doesn’t need to be too tricky. Make sure you are in an area with good lighting and ensure that your photos aren’t blurry. If there are any problems with the item, be sure to include close-up photos of the issue so you are honest with buyers. If you are dealing with a high-price item, it might be best to invest in a photographer, but if you aren’t going to make serious money off the sale, go DIY.
You need to make sure you are asking the correct price for your goods. Check to see what other items like it sold for recently on eBay. Do not, however, base your price on what other active listings are priced at; these could have been on the site for ages. Make sure you choose a price that sells.