Are you using Snapchat as a business? Feeling confused? You are not alone. All social media has a learning curve, but Snapchat’s learning curve is more like a massive arch.
You might be tempted to ask your teen for a tutorial, but we implore you to take a different route. Yes, teens use Snapchat and love it, but they use it in their own way. As a business, your approach to this medium needs to be different. Below are our top 6 tips for using Snapchat as a business.
Nearly everyone who uses Snapchat uses it because they want to laugh. It is a place to share funny things you come across and silly observations. While your kids might make things funny using filters and face-swaps, as a business, you should opt for a more mature approach to your humor.
Snapchat is a medium that allows you to make yourself a little more human to your followers. If your business is all about kids and motherhood, and you find yourself in a seriously mommy moment, take a snap and share.
Snapchat is about spontaneity. Even if you plan your snaps to feel spontaneous, your audience is going to see through it. Be authentic, not forced.
This kind of piggybacks off of point 3. If you use Instagram, you have likely spent a significant amount of time making sure you have the perfect picture to post. Well, Snapchat is pretty much the exact opposite. Snapchat isn’t about perfection. In fact, Snapchat likes things ugly. This genuineness is all part of its appeal.
For people to add you on Snapchat, they have to know your exact Snapchat name. There is no search feature, no recommended people to follow, nothing. That means you need to cross-promote your Snapchat profile on other social media platforms.
If you are sharing a video, keep it between 7 and 10 seconds. For a photo, set it to be viewed for about 3-4 seconds—long enough that the caption can be read, but not so long that the viewer is waiting for it to go away.
Do you use Snapchat as a business? What are some ways you make it work for you?