Microblogging isn’t a new concept, but if you have yet to master it, you are far from alone. Here are a few tips for using microblogging you can start with. Many of us struggle with the concept, even if we are excellent writers. Below are a few tips to help you succeed on microblogging sites like Tumblr.

Tips for Using Microblogging Sites Like Tumblr

Tips for Using Microblogging Sites Like Tumblr

Update Multiple Times a Day

When maintaining a traditional blog, one post per day is enough. In fact, 3-5 posts per week is good. But if you are trying to build a following on a microblogging site, 3-5 times a day is better. Since you are not contributing lots of content, you need to make sure that you contribute frequently enough to be noticed.

Focus on Quality

Quantity matters, but so does quality. Make sure that everything you post has a purpose and that is it targeted to your audience. No one wants to follow a microblogger that is just posting for the sake of posting. This is a good way to get yourself unfollowed.

Post to Multiple Platforms at Once

Link your microblogging sites so that when you post to one, it posts to the others as well. The exception to this is if you are using a platform that has a very specific style, as you will want to tailor your content to fit that style.

Encourage Interaction

Microblogging is centered around the give and take that is part of these communities. Ask questions, encourage people to share, and really work to get involved. And make sure that if someone responds to you, you respond back.

Share Experiences, Not Hype

With microblogging, things are much more personal. The idea is to get to know your followers and for them to get to know you. Hype feel inauthentic, but sharing your experiences as they relate to your life, business, and culture feels true.

Keep it Micro

Most microblogging platforms enforce a word or character limit. If, however, you are using a platform that does not, you should still strive to keep it under 200 words.

Do you use microblogging for your business? What tips can you share with us?

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June 23, 2016

Tips for Using Microblogging Sites Like Tumblr

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