Not sure how to create your first media kit for your blog? No worries; we are here to help. Below are some quick tips to help you pull together the best possible media kit.
The goal of a media kit is to drive sponsorship by showcasing everything that makes your blog great. This means data, but also other aspects that make your blog what it is. You want to show your blog at its very best so you can tempt sponsors into seeing your blog as a great investment on their part.
While there is a lot you can do to wow your potential sponsors with your media kit, it all gets started with the basics. What are these basics? Use the following as your getting-started checklist.
1. Your photo. This should be professional, but it doesn’t need to be a boring headshot.
2. Your logo. And if you don’t have one yet, get one.
3. Photos from your blog. Pick a handful of the best photos you have posted.
4. A screen shot. This should be of your home page and making the advertising space visible and clear; your sponsors should know what they are buying.
5. A list of your blog features. Think about what makes you stand out and what would be relevant to the target audience.
6. Your statistics and demographics. Think about things like page views each month, average page views, traffic sources, and more.
While you will be tempted to turn this into a sales pitch, resist that temptation. This should be personal, telling the sponsor about yourself. The goal is for them to connect with you.
You want the potential sponsors to be able to figure out what your blog is about without visiting it and spending hours reading it. Figure out what the essence of your blog is, and communicate that. Focus on regular features and events, as well as how you connect with your readers. Themes and topics should also be discussed.
You need to go into this knowing what you will and will not agree to. Outline this in your terms. Include things such as prices, giveaways, product reviews, and other items a sponsor might want from you.
Finally, at the end of your media kit, bring everything to a close and include a call to action. It is a good idea to include your contact information here even if you also have it at the start of your kit. And that is it! Now you should be able to create an excellent media kit.