If social media is a big part of your brand, you want to be able to monitor it wherever you are, and that means you need to have a few key apps on your smart phone. Doing so ensures that you have the full picture of how all of your accounts are performing without needing to be tied to your laptop or desktop. Below are the top apps we recommend to monitor social media from your smart phone.
If you are going to stick to one app for monitoring your social media, Hootsuite is it. This app has long been favored by bloggers and businesses alike. It covers many social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. It also has team management tools that make it easy for you to keep things organized as your blog or business grows.
This choice might be a bit controversial as not everyone feels that the scoring system it uses is accurate. However, it is excellent at measuring your engagement with your followers and can help you become more mindful of how you interact with others through your social media. It also pinpoints what you do that generates the most influence, allowing you to tailor your posts to get the biggest reaction.
Do you use social media platforms that most other apps do not cover? Then you need Social Mention. Social Mention monitors more than 100 different social media sites and will analyze your data for you over 4 categories: strength, sentiment, passion, and reach. Even if you stick to the more common platforms, it is a great tool to use.
Do you write in a language other than English? Then most social media monitoring tools won’t give you everything you need. But IceRocket will. It offers blog, Twitter, and Facebook monitoring in 20 different languages. It can also keep track of activity from others so you better understand your competition.