“Social media is key to your success.”
They keep saying that, but to make it work, you need followers. And while it would be great if you could just build your page and they would come, social media isn’t Field of Dreams. So, what can you do to grow your social media followers?
If any of the strategies below are going to work, you must use them consistently. Social media followers won’t just show up en masse as soon as you try a trick or two; you must keep trying day after day, consistently building your base.
Yes, you already have them on your sidebar or at the bottom of your page. But that isn’t good enough; you need to make it as easy as possible for your readers.
The best way to bring people in is to offer them plenty of what they are interested in. While your content may be great, it isn’t enough. Follow pages similar to yours and share what you think will interest followers.
When you create new content, encourage your readers to share on social media or follow your page. It is quick, simple, and can be that extra push that people need. But don’t do it every single time, otherwise your call to action just becomes background noise.
The idea behind social media is that you are easier to reach. The people who follow you don’t just want to see your posts; they want to be able to start a conversation. Respond to comments and messages, and do it in a timely manner.
People turn to social media for an authentic experience. Even if social media is as authentic as reality TV, you still need to deliver an experience that feels authentic. If you sell too hard, people will notice, and they won’t keep coming back for more.