Social media: whether you consider it a great development or a necessary evil, the fact is that it is necessary for the success of your brand. If you aren’t on social media—and actively using it—you might as well not exist. But getting started isn’t as simple as it might seem.
With so many different social media platforms out there, maintaining an active presence on all of them isn’t feasible. So, what are the best social media platforms for brands to use? Let’s take a look.
Twitter is all about sharing short, easily-consumed bits of information. Unlike other platforms where scrolling past posts is a major issue, followers are more likely to stop and read what is written—both because posts are short and because the site is focused more on the written word than it is on pictures, videos, and graphics. Because of this, it is the ideal platform for actually reaching your followers.
Instagram is kind of the opposite of Twitter in that it is focused more on images and videos than the written word. Because of this, you need to make sure that you have great photos or videos to share. Even if your brand doesn’t offer something super visual, you still need to be on this platform. Get creative, sharing pictures of your process, your office, etc.
If you are going to work with only one social media platform, Facebook is the one to pick. It is the most used, the most flexible, and the most likely to help you interact with customers and influencers. Everyone and their grandma is on Facebook, which means your reach here is practically limitless. And since it allows you to share videos, pictures, words, and more with ease, you can do anything you do on other platforms here as well.