There are lots of websites that will help you quickly design a great-looking business card. So with all of these available, why should you consider designing one for yourself? Because while these cards may look great, they are also generic. You don’t want to risk using a card that others in your field have. Plus, you want it to line up with your image and branding.
But paying a designer to create custom business cards can get costly in a hurry. Instead, design them yourself. Below are some simple tips to help you design your own business cards.
Technically, the most important part of your business card is the information about you. However, this is pretty easy to work around your logo and other design work. As such, this is where you should start. Once you start working in the information, you can move and resize items as needed.
Who are you? What do you do? What sets you apart? Where are you located? How can you be contacted?
Your business card needs to answer all of these questions. Who you are will be your name and relevant title, if you have one. What you do should be quick and simple—writer and editor, photographer, etc. What sets you apart should be a quick and simple catchphrase that emphasizes the fact that you are the right choice for the job. Your location can be as simple as your city and state if you don’t have a storefront. And finally, your contact information should include phone number, website, and email. If possible, work in some social media handles as well.
Man, that is a lot, right? Yes, but with the right approach, you can make it work. Play with font size and type to get it right.
With a logo and all that information, you don’t want to get too crazy with design. If things look too busy once everything is there, try eliminating design elements, toning down colors, and simplifying fonts. Flashy cards may grab the eye, but that doesn’t mean they are more effective.