How many brand pages have you followed simply to get the chance to take part in a giveaway? If you are like most of us, it is more than a handful. There is something about getting the chance to have something for nothing that is just irresistible. So if you have considered using a giveaway to increase your readership, you are on the right track.
But a successful giveaway is more than simply giving something away. There are steps and strategies needed to make sure everything is successful. To help, check out our tips for running a giveaway on your blog.
Have you ever seen giveaways where you have to complete multiple steps? You have probably wondered how the person running the giveaway could keep track. Or those that offer things to the 1,000th poster—who is counting the posts?
Well, they aren’t keeping track of anything; they are using special sites and apps to get the job done. Many of these are free, making them a great way to manage your giveaway without spending extra money. Each one offers special features, so be sure to compare before you commit.
What exactly can be won? This is both to cover your butt should the winner be unhappy and also to entice the readers. The more they know about the prize, the more likely they are to want it. And the more likely they are to want it, the more likely you are to gain a new reader.
Yes, it can get a bit repetitive, but this is how it works. Be sure to promote your giveaway across all social media platforms you use at least once a day. You should also create a post that really showcases the prize, and also remind readers with each blog post you publish while the giveaway is ongoing. Use hashtags, encourage sharing, and do everything you can to expand the reach of this giveaway.
Have you run a successful giveaway on your blog? Tell us how you pulled it off.