When you research how to write a good blog post, you will find so many tips and tricks, it can feel overwhelming. There are literally lists of 50 things your successful blog posts needs. Who can handle that?
While there are many things you can do to make a blog post successful, it is also perfectly okay to start out by just focusing on the bare bones. Yes, the fancy tips and tricks can get you better results, but you can build up to that over time. To start with, focus on just 3 things a good blog post must have.
Think about standing in the checkout lane at the grocery store. There are plenty of magazines in front of you, but one in particular catches your eye. Why is that? In many cases, it will be because of the articles promoted on the cover. Catchy titles will grab readers’ attention and make them want to check out your post. And getting them to click on the post is the first step to landing a new reader.
If you have ever taken a course on writing, you have heard how important the hook is. And it doesn’t matter what type of writing you are attempting. From journalistic pieces to op-eds to creative writing, all forms of writing need a hook.
If the first paragraph does not hook the reader, they will move on. You need something that sparks curiosity, that helps them connect with the topic. Otherwise, it will be just like looking at a book in the bookstore; they will close it and not return.
This is something else that blog posts have in common with books and magazines: you need a good visual to draw the eye. Don’t judge a book by its cover? Well, we all do. And your readers will judge your blog post based on its visual. If you are not the best photographer or graphic designer, look into stock images and consider heading over to Fiverr to get it taken care of for cheap.