Are you a food blogger or hoping to become one? Then one of the most important things for you to commit to memory is how to write a quality recipe post. And while we have all used recipes before, cookbooks and blog posts are two very different beasts. To help you do your best, check out our tips for writing a good recipe post below.
Think about cooking shows you watch or have watched in the past. While the ingredients and process are important, what makes the show is the personality of the TV chef. On TV, this works by having the chef talk as they cook, banter with partners, and just generally entertain us as they work.
With a blog post, you do this in the introduction since it would be distracting to weave commentary within the recipe itself. You can do this by talking up the recipe, previewing the recipe, or both. Just be sure to offer more than just the recipe.
Unless you are the Pioneer Woman, it is best not to make this introduction or recipe preview too long. Readers are looking to get to the recipe, and they want your introduction to either be helpful or entice them to try the recipe. Spending five paragraphs telling us about how frazzled you were about the bake sale before sharing the recipe you cooked isn’t what we are looking for.
Recipe writing has some simple rules that you should follow, not just because that is the way things are done, but because things are done that way for a reason. Namely, it makes it easier for readers to use the recipe. Below are the basic rules of recipe writing.
One rule that is common to recipe writing that you might consider discarding is avoiding the use of brand names. If your post is sponsored, by all means, use the brand name.
While we always remember the ingredients, we often forget the supplies. Help your readers by outlining this as well, from spatulas to pan sizes and more. Your post should be both fun and easy for readers.
Once you get into the recipe itself, be very clear with the steps. If you are so used to cooking that you have trouble seeing where there might be ambiguity, ask a friend who is a little less of a culinary expert to look it over. The goal is to create a post that is accessible to all.
Do you have any other tips for writing a good recipe post?