Looking for tips for enhancing your search engine optimization? How do most people find a website or blog? By Googling some keywords and then clicking on the top result. While some are willing to go beyond the top result, very few will bother with looking beyond the first page. Because of this, if you want traffic, you need to improve your search engine ranking.
A lot of focus is given to things like keywords and meta descriptions, but improving your SEO in this manner is often temporary, thanks to the always-changing methods of Google. Plus, focusing on these elements can often be to the detriment of the quality of your content. So how do you enhance your SEO without going keyword crazy?
By improving the usability of your site. Google improves your ranking when visitors stay on your site for a long time, view multiple pages, and visit again and again. And it isn’t keywords that make this happen; it is usability. Let’s take a look at some ways you can increase your site’s usability, therefor increasing your ranking.
Ultimately, the reason your readers come to you is because they like the content you deliver. And what are they looking for in content? They want ideas that are useful, presented in a quality manner, and that are relevant to their concerns. The better your content, the longer they stay and the more often they visit.
Remember when you used to wait hours for a single file to download? Or went to a website and would go grab a snack so the page could load? Well, those days are long gone, and internet users are now very impatient. How impatient? If a page takes longer than two seconds to load, they are likely to click away. Work with a web designer to reduce your page load speed.
Newspapers are written for those with a 5th to 6th grade reading level; your website should be written the same way. It isn’t that your readers are uneducated or cannot handle more complex content; it is that they don’t want to. People read blogs and websites as a way of relaxing and want things that are easy to digest. Use relatively simple vocabulary, structure your content well, and keep it focused.
Or at least make it easy for readers to get in contact with you. Not only is this helpful for your readers, but Google likes it. Google rewards sites with plenty of contact information because the company believes these sites to be more trustworthy. So be sure to create a thorough contact page.
Do you have an idea for a way to improve usability while also improving SEO? We want to hear about it!