As you design your blog, you have to focus on so many things. You want a user-friendly design, fun graphics, quality content, and a strong about me page. But what about your contact page? Most bloggers pay little attention to this page, ensuring that they can be contacted but not doing much else.

Why You Should Focus on Your Contact Page—What to Do

Why You Should Focus on Your Contact Page

However, you really should focus on the quality of your contact page. Not just because it is part of your blog and you should care about all parts of it, but because a good contact page benefits you. And we are going to tell you exactly how it does that.

Google Cares About Your Contact Page

Yes, believe it or not, Google takes your contact page into consideration when ranking your blog. In essence, sites with little to no contact information are sometimes untrustworthy, so the more contact information you have and the better you present it, the more Google trusts you. This trust factors into your search rankings. So if you want to improve your SEO, your contact page is a good place to start.

Not Everyone Wants to Communicate Via Social Media

Chances are you have your social media buttons on your main page, or even every post, but that isn’t the ideal method of contact for everyone. Some people still prefer contact forms and email. Then there are those who would rather connect with you via Skype or other similar applications. You want to make sure that everyone can connect with you in the way that works best for them.

It is the Last Chance for a Call to Action

Why do people want to contact you? In some cases it might just be to complain because they disagree with something you posted. But others will contact you to build a professional relationship or offer you an important opportunity. And your contact page is the last thing they will see before they send that contact—or don’t.

The don’t is what should concern you here. If your contact page isn’t stellar, it can give the person wanting to contact you some second thoughts. Design the page so it sells you, so it gives a call to action that encourages the visitor to forge ahead and make contact.

Do you have an example of an excellent contact page? Share it with us in the comments below.

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September 11, 2017

Why You Should Focus on Your Contact Page

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