Filling your blog with words is easy; filling it with content readers care about is a challenge. And doing so day after day, week after week, for years on end can feel pretty daunting. Whether you are worried about getting started, stuck in a rut, or just wanting to prepare for the future, we have 3 tips you need for creating content that people want to read.
In education, teachers use a lesson planning approach called backwards design. With this approach, you start by determining what you want students to be able to do by the end of the lesson, then decide what steps are needed to help them reach that goal. You should approach your content creation in the same way.
Keep in mind that the goal is not a goal that benefits you, but one that benefits your readers. So if you have a post promoting a product, the goal is not to get the reader to buy the product; it is to improve the reader’s life with that product. As such, you tailor your post to showing them how it can. As a result, you should end up accomplishing your goal as well.
Aside from those who are total Eeyores, most people want to improve themselves and their quality of life. If you can create content that solves their problems, you will be creating content that engages them. Keep in mind that these do not need to be major problems, but those little, everyday struggles we all have. The right dress for hiding problem areas, the dinner you can throw together in minutes on a busy night, money management tips to get though a tough week. If you can identify a problem, no matter how small, and solve it for your readers, you will earn a following.
For better or for worse, we all judge books by their covers. When it comes to blog posts, we judge them by their titles. While your headline will be read 8 out of every 10 times, your post will only be read 2 out of every 10. Your goal is to drive that number up as high as possible. You can use a headline analyzer, work with an assistant, or even just bounce ideas off of friends and family to ensure you get the best headline possible.
Now, is this all there is to creating great content? No, but it is a good start and will give you the room you need to grow. So get started creating your new and improved posts.