These tricks for photos and videos will help. In the age of social media, getting people to read your content means getting them to look at it in the first place. And the best way to do this is through the use of photos and videos. Of course, just like not all blog posts are great, neither are all photos or videos.

Lighting Tips and Tricks for Photos and Videos

Lighting Tips and Tricks for Photos and Videos

For viewers, one of the first signs of quality they pick up on in photos and videos is the lighting. Bad lighting immediately signals a lack of professionalism, which means your potential readers will pass you by. But not all is lost. Below are some simple lighting tips and tricks to help you real in those readers with your photos and videos.

Save the Drama

Back and side lighting produce fun and dramatic effects. However, they also tend to muddy the photo or video and make it harder to understand the subject. You want readers to be able to see the subject clearly. While it might look artistic, unless your blog is focused on the arts, avoid the dramatic lighting.

Minimize Background

Assuming you have full control over the lighting, which is not the case with outdoor photography, use it to your advantage. You can use lighting as a way of highlighting what is important in a photo or video, helping to minimize the background and the distraction it creates. The result is a very professional look that focuses the viewer.

Establish Mood

The lighting you use tells a story, which is why professional photographers love to have complete control over it. For them, it is as much as tool as a brush is to a painter. You need to make it one of your tools. Bright and soft light makes the shot or video feel happy. While high contrast and low light makes things feel darker in mood.

With these simple tips, you should be able to improve the look of your photos and videos and reel in more readers. No photography class required.

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September 15, 2017

Lighting Tips and Tricks for Photos and Videos

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