If you want to generate traffic, gain new followers, or grow your email list, there is no strategy that works quite as well as a giveaway. People love to get free stuff, which means that if you have something they want, you can motivate them to head to your website, follow you on social media, or even give you their email address.
Of course, you cannot expect incredible results without a little effort on your part. To help, use our tips for creating perfect giveaways below.
What is the end result you are seeking from this giveaway? Are you trying to grow your email list? Increase traffic to your blog? You need to know what the goal is so you can frame your giveaway around it. If, for example, you are trying to grow your email list, part of being entered into the giveaway can be signing up.
You know your audience because you know your content. So, what is a prize that makes sense for them? You want it to be as relevant to them and their lives as possible, because you want them to want it enough to enter the giveaway. If it relates to your content, it should be good for your audience.
Run the giveaway for at least a week, and in addition to the post introducing it, mention it in every other blog post that week. Put it in your email list, post it on social media, and get other bloggers to partner with you and share it as well. The more eyes that see it, the better your results will be.
Even if you have other goals in mind, sharing should also be part of it. This will expand your reach exponentially. So, if you want likes, tell readers they must like and share to be part of the giveaway. This essentially turns your readers into a promotion network for you.