Okay, so the holidays are still a ways away, but that doesn’t mean that you shouldn’t be planning your holiday gift guides. In fact, since many people start shopping early, now is quite the opportune time. If you have never created a holiday gift guide, the task can seem daunting, but we are here to help. Below are our top tips on how to start your holiday gift guide.
Tips on How to Start Your Holiday Gift Guides
1. Include Items Everyone Can Afford
Unless your blog specifically targets those living on a budget or those living lives of luxury, you can’t really know what your readers can afford. It is a good idea to mostly target the middle of the pack, but don’t be afraid to put out a few budget items as well as a luxury item or two. The goal is to make everyone feel excited about something.
2. Know What Your Readers Will Like
The easiest way to do this is just by knowing your content. For example, if you have a food blog, including items that can be used in the kitchen. You can even use them yourself in posts so people can see them in action. If your blog is more general, send out a survey so you can learn more about your readers.
3. Consider Making Multiple Guides
If you enjoy making them and your readers seem to like them, branch out with multiple gift guides. Continuing with the kitchen theme, you could do guides such as:
- Best Presents for Kids Who Love to Cook
- Cooking in the Dorm: Kitchen Essentials for Your College Student
- Kitchen Kitsch: Funky Gifts on a Budget
This also makes it easier for you to target various interests of your audience.
4. Promote on Pinterest
This means making a good graphic that is pinable and working on your promotion. While all social media matters, when it comes to holiday gift guides, Pinterest is where it is at. Consider creating a giveaway centered around your gift guide and making pinning the post on Pinterest part of the deal.
5. Use Your Affiliate Links
You aren’t creating a gift guide just to drive traffic; the goal is to sell products. As such, you need to use your affiliate links. While it may be a struggle to find the right items, depending on your affiliate program, it is vital that you do.
