Are you wondering how to approach vlogging? Maybe you are tired of writing blog posts, or perhaps you want to try both blogging and vlogging. Either way, if you have never done it before, you need to learn the right approach to starting a vlog. Vlogging is a great way to get onto video-only platforms and to expand your reach—if you do it right. Below are some basic tips for the right approach to vlogging.

How to Approach Vlogging

How to Approach Vlogging

Watch Some Vlogs

Even if you regularly watch vlogs, now that you are thinking of doing some yourself, you will be approaching the task with a different eye. Take the time to watch them critically, noting the strategies that the vloggers use, what you like, and what you don’t like. Try to focus on vloggers in the same niche as you as their approaches will be similar to what you should take.

Decide if Your Vlogs Will Stand Alone or Complement Your Blog

Stand-alone vlogs need to be able to work without any other reference points. In general, you want them to be mostly independent no matter what so you can convert viewers into readers without forcing them to head to the blog to make sense of things. However, the approach in these two cases will be slightly different.

Invest in a Good Camera

Now, this investment doesn’t need to break the bank, but your phone camera isn’t going to cut it unless your phone broke the bank. Look for one that has features specifically for vloggers such as the ability to view yourself while looking at the camera as well as accessories, such as mounts and sticks.

Brand It

From backgrounds to intro music to title slides, you need to brand your vlogs. You can even have certain sounds make custom for you, such as noises when changing scenes. The goal is to make your vlog feel unique even if it is within a heavily populated niche.

Promote It

Cross-promote with bloggers and vloggers, create social media pages, and buy advertising space when possible. Vlogs make money based on viewers who watch the advertisements, and since the advertisements do not play every time, you need as many viewers as possible. So do what it takes to reel them in.

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October 27, 2017

How to Approach Vlogging

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