When you are a blogger, you are managing more than just one post a day. There are pins, Tweets, Facebook posts, Instagram photos, and more. And when you put it all together, it can get confusing and overwhelming. The best way to cut through that confusion and keep things organized is to create an editorial calendar. And if you have multiple team members, this isn’t just helpful: it is a necessity.
But how should you approach creating one? Follow our tips below and your editorial calendar is sure to be a success.
These are the most basic items that every editorial calendar should have. Your topic can be a general idea or the actual title of the post. The due date is the date the content needs to be written by, and the publishing date is the targeted date for the content going live. You want to set your due dates at least a few days before publishing dates so you have time to edit and schedule them.
Then you need to add some more items. One important item is who is responsible for writing the content. If you are coming up with the ideas, include some source or reference material on the topic so your writer has a better idea of what you are looking for. Another good item to include is the goal of the content: what you want readers to feel, think, do, or know once they have read the content, making it easier for your writer to tailor their words to your goal.
Then you also need to make it clear where each item will be posted. This allows the writer to use best practices for each platform when creating the content. And this means you are not creating generic social media posts, but targeted content that blends what the audience is looking for with the platform they are seeking it on.
If you have a writer working for you to create the content, you will need to pay them. If this is a flat fee per post, then you can just mark it paid when you pay. If, however, they charge per hour or per word, you will want to document the exact amount paid. This helps with transparency as well as giving you another source for your bookkeeping.