Are you wondering about a marketing plan for your blog? Whether you write a blog for your business or blogging is your business, you need to take time to promote it. Blog posts are excellent for ensuring conversion, but if you don’t have the readers, you don’t have the results. The key to get those readers is how you market your blog.

Tips for Creating a Marketing Plan for Your Blog

Tips for Creating a Marketing Plan for Your Blog

Like most things in life, marketing your blog will go better if you have a plan in mind. But if you do not have a degree in marketing, knowing what to do can be a struggle. To help, we are going to go over some simple tips for creating a marketing plan for your blog.

Define Your Audience

Who are you writing for? The knee-jerk reaction to that question is to say, “Everyone.” You would love it if everyone in the world read your blog. But, sadly, it just doesn’t work that way. There is no one piece of content that is suited to or will resonate with everyone—and that applies to marketing materials as well. So, first things first, define who you are wanting to reach.

Figure Out What Is Going on in Your Niche

While you might think you know your niche well, it is common for bloggers to end up in their own little bubble, happy with their understanding of their niche and creating content and marketing based on that. But niches change; they evolve, experience trends, see new influencers, and you need to stay up to date with it all. Before you put out any marketing materials, you need to know what you are walking into.

Consider Factors Outside the Niche

Holidays, changing seasons, big movies, and current events are all things that you can work into your marketing plan or use to inform your marketing plan. This is vital, as if you are not paying attention to what is going on, you risk coming out with something that reads to your audience as tone deaf. There is a reason movie and television studios will edit content after major events, and you must consider this as you market.

Plan for Each Platform

Every social media platform has its own rules and its own things going on. This means that an excellent post or ad on one site will fall flat on or another. Research best practices for all platforms and then tailor your approach to each of them. This might make things feel more complicated for you, but the results will be significantly better.

Don’t Neglect Email

While social media is the big push and tends to deliver the best results, email campaigns still make a difference. If your goal is to get as much traffic as possible, there is no avenue you can ignore. Luckily email campaigns are a bit easier since you do not send them out daily like posts or Tweets.
Ways to Keep Up with Your Niche

In blogging, half the battle is staying relevant. While certain aspects of any given niche will remain unchanged, there is a lot that morphs and evolves from season to season and year to year. To make your blog as effective as possible, you need to keep up with what is going on out there.

Easier said than done? Not when you use these tools to keep you in the loop.

Google Alerts

With Google Alerts, you set alerts for various subjects or phrases, and whenever new content is published that matches it, you get an alert. This way you are able to keep up with any trends featured on sites that are indexed by Google. Unless your niche is dark web, Google Alerts will ensure you are never behind the times.

Social Mention

If Google Alerts overwhelms you with information, you can tighten your focus just to social media content. This is a pretty solid approach since most changes and trends only come to fruition because of social media activity. Not only will you get alerts based on your preferences, but you can view metrics to see how big a trend is.


InfiniGraph is a tool that helps you view, track, and graph trends on social media. The idea behind it is that you can see what various audiences are interested in at any given time, and based on these interests, you can decipher their views on various topics, making it easy to tailor your content to them.

Is there another tool you like to use to keep up with trends in your niche? Tell us about it.

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November 10, 2017

Tips for Creating a Marketing Plan for Your Blog

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