You only get one chance to make a first impression—and for most readers, the first impression they get of your posts will be the title. With the right title, they just cannot resist clicking. With the wrong title, they roll their eyes and scroll on, or maybe even quit following you. As such, your title choices can make or break the success of your blog.
That sounds like a lot of pressure on your shoulders, but it doesn’t need to be. With a few tips in mind, you will be able to get those clicks with ease. And we have just the tips you need below.
Just like you start your posts with a rough draft that you perfect, you should start with a general idea for your title and then improve it. The major pitfall here is to create an actual title, not just list the topic. Topics are general and give you a lot of room to steer the post in different directions; titles center your focus. So if your topic is something like pet care, your rough draft of your title could be:
While these are all titles that can be improved upon, they have direction and can be quickly reworked into something great for going live.
The internet is no longer in its infancy and your readers are savvy. They have been consuming content with clickbait titles for years, and they are onto the whole bait-and-switch game so many like to play. While your goal is to grab their interest and motivate that click, you don’t want them feeling cynical after they do—or so cynical before they do that they don’t click at all. Skip outrageous claims and keep everything grounded in reality. Do not make promises you cannot deliver on.
How short? While you can definitely get too short, the goal is to make sure your title fits on just one line when published on whatever platform or platforms you intend to publish it on. Each platform will have a different character length it can support on a single line, so do your research before you write. And if your post includes numbers—almost always a good idea—never write them out.