Interested in connecting with PR Firms? In order to make it big in the blogging world, you have to be discovered by brands and their PR firms. The problem is that to be noticed by a PR firm, you usually need to have bad it big. So, does that mean all is lost?
Not quite. You do have some options, and one is seeking out the PR firms yourself. How do you do that? Let’s take a look.
While you could technically pitch to PR firms in general, most aren’t looking for broad pitches. The better approach is to determine the brands you want to work with first. Then you can figure out who their PR firm is. In some cases, it may be in house and in other cases it may be a large firm.
While PR firms are trained to do the work, they want to do it for the people they choose. You are approaching them, so you need to do the leg work, so to speak. Come to them with a very specific idea and craft your pitch around it. Here are the items your pitch should include:
This part can feel uncomfortable, but it is necessary. You are reaching out for a reason, and it isn’t to do work for free. And, you do not need to be overly specific, but the general idea should be there. You are hoping to work out compensation, or you would like to be featured by them in some way. Come up with something that you are aiming for.
Thank the person for their time and find a way to reference the main points of your pitch once more without it feeling like a summary. Then sign off, proofread it, and send it off.
Do you have any tips for connecting with PR firms?