Have you thought about planning your social media presence? Whether you are creating a social media marketing plan for the first time or looking to modify your current plan, the process can feel incredibly daunting. Unless you specialize in social media marketing, some guidance will be needed. However, we are happy to provide it. Below is our simple guide to planning your social media presence for your brand.
Which social networks are most used by your target audience? Those are the platforms to start with. From there, determine if there are other social networks that fit with your goals that may not be as big with your audience but that still further your brand. Add those networks to the list as well. But whatever you do, do not just jump on all possible social networks. This will spread you too thin and result in your content not being its best.
Keep in mind that every social network has its own set of rules—both official and unofficial—and best practices. You cannot simply recycle content from one platform to the next, so while you want to cover your bases, you want to stay within your abilities.
An incomplete profile feels, well, incomplete, and your audience will pick up on this in an instant. Additionally, your profile is a way for people to contact you, so if the information is missing, they may not be able to get into contact easily, and might just give up.
Keep in mind that you need to focus on both your visuals and your text and that you should look at your profiles about once a month to see if everything still feels relevant. For example, your profile and cover photo may showcase outdated products, or in your profile, you may have used a phrase that was quite popular at the time but has since fallen out of use. Remember: not even a perfect profile is evergreen.
While your brand is not a person, for it to work on social media, it needs to function similar to one. One part of that is developing a consistent voice to be used across social media platforms. If you are your brand, this should be pretty easy. If not, you need to come up with something of a persona in your head. If your brand were a person, who would it be? How would it speak? What tone would it use? Take all of this and put it into the content you post.
And keep in mind that this will vary from platform to platform. As such, the best way to think through it is to create a posting schedule, helping you see how often you should be posting on each platform and what times of day are going to get you the best engagement with your audience. However, there are a few basic rules to keep in mind. One, keep it relevant to your audience. Two, do not post so much that you annoy your followers. Three, visuals get greater engagement than text, with videos getting the most.
Of course, posting is not the end of the story. As you get to posting, you will want to look at your stats and figure out what is working, what isn’t, and modify your plan as needed. Engage with your audience, listen to what they have to say, and use that to inform your system. Soon enough, everything will be running smoothly.
Talk to us about how we can help with planning your social media presence.